Business Writing Masterclass

Communications and Public Relations|5 days|Classroom or live online

This advanced programme assumes delegates already work in the field. It goes past the basics into issues management, crisis communication and the judgement calls that sit outside stakeholder mapping methodology. At this level the constraint is rarely knowledge. It is judgement under pressure, which matters because an organisation's reputation is now formed faster than its communications function can respond. Delegates leave able to work confidently with community engagement, campaign planning and interview technique in their own organisation.

What delegates leave able to do

Take ownership of community engagement rather than escalating it, measured against stakeholder mapping methodology
Make a decision about campaign planning without waiting for a specialist
Review interview technique and say plainly whether it is working
Explain message development to someone who does not do the work

What the course covers

Issues management
Crisis communication
Community engagement
Campaign planning
Interview technique
Message development
Speech writing

Who should attend

public relations practitioners
internal communication specialists
spokespeople and media contacts
stakeholder relations officers
executives who face media

Fees

South Africa	R18 000
Elsewhere in Africa and the Gulf	USD 1 800
Live online	USD 900

Per delegate, for the full 5 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.

Scheduled dates

25 to 29 Jan 2027	Johannesburg	R18 000
1 to 5 Mar 2027	Johannesburg	R18 000
29 Mar to 2 Apr 2027	Cape Town	R18 000
10 to 14 May 2027	Dar es Salaam	USD 1 800
14 to 18 Jun 2027	Dar es Salaam	USD 1 800
19 to 23 Jul 2027	Pretoria	R18 000
23 to 27 Aug 2027	Pretoria	R18 000
20 to 24 Sep 2027	Online	USD 900
18 to 22 Oct 2027	Durban	R18 000
22 to 26 Nov 2027	Pretoria	R18 000

Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.

How to book

Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.

Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)