Business Writing Masterclass
5 days|Delivered on request
This advanced programme assumes delegates already work in the field. It goes past the basics into issues management, crisis communication and the judgement calls that sit outside stakeholder mapping methodology. At this level the constraint is rarely knowledge. It is judgement under pressure, which matters because an organisation's reputation is now formed faster than its communications function can respond. Delegates leave able to work confidently with community engagement, campaign planning and interview technique in their own organisation.
What delegates leave able to do
- Take ownership of community engagement rather than escalating it, measured against stakeholder mapping methodology
- Make a decision about campaign planning without waiting for a specialist
- Review interview technique and say plainly whether it is working
- Explain message development to someone who does not do the work
What the course covers
- Issues management
- Crisis communication
- Community engagement
- Campaign planning
- Interview technique
- Message development
- Speech writing
Who should attend
- public relations practitioners
- internal communication specialists
- spokespeople and media contacts
- stakeholder relations officers
- executives who face media
