Campaign Planning in the Public Sector

Communications and Public Relations|3 days|Classroom or live online

Campaign Planning in the Public Sector takes the discipline and works it through the constraints of this operating context, including brand positioning, press release writing and the compliance obligations that come with it. The sector framing is necessary because internal communication failures surface later as engagement and retention problems, and generic training rarely survives contact with the local rules. Delegates leave able to work confidently with crisis communication, investor communication and message development in their own organisation.

What delegates leave able to do

Make a decision about crisis communication without waiting for a specialist, measured against recognised crisis communication protocols
Bring investor communication into line with current good practice
Review message development and say plainly whether it is working
Explain content planning to someone who does not do the work

What the course covers

Brand positioning
Press release writing
Crisis communication
Investor communication
Message development
Content planning
Interview technique

Who should attend

executives who face media
corporate affairs managers
spokespeople and media contacts
marketing managers

Fees

South Africa	R13 000
Elsewhere in Africa and the Gulf	USD 1 500
Live online	USD 900

Per delegate, for the full 3 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.

Scheduled dates

9 to 11 Nov 2026	Pretoria	R13 000
18 to 20 Jan 2027	Pretoria	R13 000
22 to 24 Feb 2027	Pretoria	R13 000
12 to 14 Apr 2027	Johannesburg	R13 000
17 to 19 May 2027	Windhoek	USD 1 500
21 to 23 Jun 2027	Durban	R13 000
19 to 21 Jul 2027	Kampala	USD 1 500
30 Aug to 1 Sep 2027	Online	USD 900
18 to 20 Oct 2027	Dubai	USD 1 500
15 to 17 Nov 2027	Dubai	USD 1 500

Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.

How to book

Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.

Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)