Campaign Planning in the Public Sector
3 days|Delivered on request
Campaign Planning in the Public Sector takes the discipline and works it through the constraints of this operating context, including brand positioning, press release writing and the compliance obligations that come with it. The sector framing is necessary because internal communication failures surface later as engagement and retention problems, and generic training rarely survives contact with the local rules. Delegates leave able to work confidently with crisis communication, investor communication and message development in their own organisation.
What delegates leave able to do
- Make a decision about crisis communication without waiting for a specialist, measured against recognised crisis communication protocols
- Bring investor communication into line with current good practice
- Review message development and say plainly whether it is working
- Explain content planning to someone who does not do the work
What the course covers
- Brand positioning
- Press release writing
- Crisis communication
- Investor communication
- Message development
- Content planning
- Interview technique
Who should attend
- executives who face media
- corporate affairs managers
- spokespeople and media contacts
- marketing managers
