Skip to content

Training across Africa, the Middle East and live online

069 221 6943

ISP TrainingsInnovative Special Projects

Arrow keys to moveEnter to openEsc to close

Print this page or save it as a PDF to circulate internally.

Back to the course
Innovative Special Projects

Executive and professional training

305 Glenwood Road, Faerie Glen, Pretoria, South Africa

069 221 6943

info@isptrainings.co.za

Campaign Planning Masterclass

Communications and Public Relations|5 days|Classroom or live online

This advanced programme assumes delegates already work in the field. It goes past the basics into social media strategy, spokesperson training and the judgement calls that sit outside recognised crisis communication protocols. At this level the constraint is rarely knowledge. It is judgement under pressure, which matters because internal communication failures surface later as engagement and retention problems. Delegates leave able to work confidently with reputation measurement, media relations and message development in their own organisation.

What delegates leave able to do

  • Put reputation measurement on a footing they can defend to a reviewer, measured against recognised crisis communication protocols
  • Make a decision about media relations without waiting for a specialist
  • Bring message development into line with current good practice
  • Explain communication auditing to someone who does not do the work

What the course covers

  • Social media strategy
  • Spokesperson training
  • Reputation measurement
  • Media relations
  • Message development
  • Communication auditing
  • Interview technique

Who should attend

  • communications managers
  • marketing managers
  • internal communication specialists
  • spokespeople and media contacts
  • stakeholder relations officers

Fees

South AfricaR18 000
Elsewhere in Africa and the GulfUSD 1 800
Live onlineUSD 900

Per delegate, for the full 5 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.

Scheduled dates

16 to 20 Nov 2026NairobiUSD 1 800
1 to 5 Feb 2027JohannesburgR18 000
8 to 12 Mar 2027KigaliUSD 1 800
12 to 16 Apr 2027DubaiUSD 1 800
31 May to 4 Jun 2027DubaiUSD 1 800
12 to 16 Jul 2027Port LouisUSD 1 800
23 to 27 Aug 2027PretoriaR18 000
11 to 15 Oct 2027PretoriaR18 000
22 to 26 Nov 2027NairobiUSD 1 800

Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.

How to book

Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.

Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)