Campaign Planning Masterclass
5 days|Delivered on request
This advanced programme assumes delegates already work in the field. It goes past the basics into social media strategy, spokesperson training and the judgement calls that sit outside recognised crisis communication protocols. At this level the constraint is rarely knowledge. It is judgement under pressure, which matters because internal communication failures surface later as engagement and retention problems. Delegates leave able to work confidently with reputation measurement, media relations and message development in their own organisation.
What delegates leave able to do
- Put reputation measurement on a footing they can defend to a reviewer, measured against recognised crisis communication protocols
- Make a decision about media relations without waiting for a specialist
- Bring message development into line with current good practice
- Explain communication auditing to someone who does not do the work
What the course covers
- Social media strategy
- Spokesperson training
- Reputation measurement
- Media relations
- Message development
- Communication auditing
- Interview technique
Who should attend
- communications managers
- marketing managers
- internal communication specialists
- spokespeople and media contacts
- stakeholder relations officers
