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069 221 6943

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Innovative Special Projects

Executive and professional training

305 Glenwood Road, Faerie Glen, Pretoria, South Africa

069 221 6943

info@isptrainings.co.za

Communication Measurement Auditing and Assurance

Communications and Public Relations|3 days|Classroom or live online

This programme is written from the assurance side. Delegates learn to test whether brand positioning and interview technique are working as claimed, and how to evidence the conclusion. Assurance work is under scrutiny because spokespeople are frequently appointed without ever having been trained. Delegates leave able to work confidently with spokesperson training, campaign planning and speech writing in their own organisation.

What delegates leave able to do

  • Bring spokesperson training into line with current good practice, measured against stakeholder mapping methodology
  • Spot where campaign planning is failing before it becomes a finding
  • Put speech writing on a footing they can defend to a reviewer
  • Explain press release writing to someone who does not do the work

What the course covers

  • Brand positioning
  • Interview technique
  • Spokesperson training
  • Campaign planning
  • Speech writing
  • Press release writing
  • Issues management

Who should attend

  • communications managers
  • internal communication specialists
  • corporate affairs managers
  • stakeholder relations officers
  • executives who face media

Fees

South AfricaR13 000
Elsewhere in Africa and the GulfUSD 1 500
Live onlineUSD 900

Per delegate, for the full 3 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.

Scheduled dates

19 to 21 Oct 2026DurbanR13 000
30 Nov to 2 Dec 2026KigaliUSD 1 500
11 to 13 Jan 2027LusakaUSD 1 500
22 to 24 Feb 2027NairobiUSD 1 500
22 to 24 Mar 2027KampalaUSD 1 500
19 to 21 Apr 2027PretoriaR13 000
31 May to 2 Jun 2027NairobiUSD 1 500
19 to 21 Jul 2027Cape TownR13 000
30 Aug to 1 Sep 2027HarareUSD 1 500
18 to 20 Oct 2027HarareUSD 1 500
15 to 17 Nov 2027Cape TownR13 000

Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.

How to book

Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.

Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)