Communication Measurement Auditing and Assurance
3 days|Delivered on request
This programme is written from the assurance side. Delegates learn to test whether brand positioning and interview technique are working as claimed, and how to evidence the conclusion. Assurance work is under scrutiny because spokespeople are frequently appointed without ever having been trained. Delegates leave able to work confidently with spokesperson training, campaign planning and speech writing in their own organisation.
What delegates leave able to do
- Bring spokesperson training into line with current good practice, measured against stakeholder mapping methodology
- Spot where campaign planning is failing before it becomes a finding
- Put speech writing on a footing they can defend to a reviewer
- Explain press release writing to someone who does not do the work
What the course covers
- Brand positioning
- Interview technique
- Spokesperson training
- Campaign planning
- Speech writing
- Press release writing
- Issues management
Who should attend
- communications managers
- internal communication specialists
- corporate affairs managers
- stakeholder relations officers
- executives who face media
