Communication Measurement for Non-Specialists

Communications and Public Relations|2 days|Classroom or live online

Communication Measurement for Non-Specialists is built for delegates who need to be useful in this area quickly. It starts at first principles and works through internal communication and communication auditing without assuming prior specialist training. The programme exists because an organisation's reputation is now formed faster than its communications function can respond, and because capability in this area is usually built on the job with no structure behind it. Delegates leave able to work confidently with content planning, investor communication and media relations in their own organisation.

What delegates leave able to do

Explain content planning to someone who does not do the work, measured against recognised crisis communication protocols
Spot where investor communication is failing before it becomes a finding
Make a decision about media relations without waiting for a specialist
Review interview technique and say plainly whether it is working

What the course covers

Internal communication
Communication auditing
Content planning
Investor communication
Media relations
Interview technique
Community engagement

Who should attend

stakeholder relations officers
communications managers
executives who face media
corporate affairs managers

Fees

South Africa	R10 000
Elsewhere in Africa and the Gulf	USD 1 100
Live online	USD 900

Per delegate, for the full 2 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.

Scheduled dates

30 Nov to 1 Dec 2026	Nairobi	USD 1 100
11 to 12 Jan 2027	Nairobi	USD 1 100
15 to 16 Feb 2027	Johannesburg	R10 000
22 to 23 Mar 2027	Online	USD 900
19 to 20 Apr 2027	Durban	R10 000
7 to 8 Jun 2027	Durban	R10 000
19 to 20 Jul 2027	Online	USD 900
16 to 17 Aug 2027	Pretoria	R10 000
4 to 5 Oct 2027	Johannesburg	R10 000
8 to 9 Nov 2027	Lagos	USD 1 100

Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.

How to book

Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.

Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)