Communication Measurement for Non-Specialists
2 days|Delivered on request
Communication Measurement for Non-Specialists is built for delegates who need to be useful in this area quickly. It starts at first principles and works through internal communication and communication auditing without assuming prior specialist training. The programme exists because an organisation's reputation is now formed faster than its communications function can respond, and because capability in this area is usually built on the job with no structure behind it. Delegates leave able to work confidently with content planning, investor communication and media relations in their own organisation.
What delegates leave able to do
- Explain content planning to someone who does not do the work, measured against recognised crisis communication protocols
- Spot where investor communication is failing before it becomes a finding
- Make a decision about media relations without waiting for a specialist
- Review interview technique and say plainly whether it is working
What the course covers
- Internal communication
- Communication auditing
- Content planning
- Investor communication
- Media relations
- Interview technique
- Community engagement
Who should attend
- stakeholder relations officers
- communications managers
- executives who face media
- corporate affairs managers
