Community Relations for Non-Specialists

Communications and Public Relations|2 days|Classroom or live online

Community Relations for Non-Specialists is built for delegates who need to be useful in this area quickly. It starts at first principles and works through speech writing and stakeholder mapping without assuming prior specialist training. The programme exists because internal communication failures surface later as engagement and retention problems, and because capability in this area is usually built on the job with no structure behind it. Delegates leave able to work confidently with message development, interview technique and brand positioning in their own organisation.

What delegates leave able to do

Make a decision about message development without waiting for a specialist, measured against stakeholder mapping methodology
Improve interview technique within their own organisation
Explain brand positioning to someone who does not do the work
Take ownership of communication auditing rather than escalating it

What the course covers

Speech writing
Stakeholder mapping
Message development
Interview technique
Brand positioning
Communication auditing
Press release writing

Who should attend

communications managers
spokespeople and media contacts
executives who face media
public relations practitioners

Fees

South Africa	R10 000
Elsewhere in Africa and the Gulf	USD 1 100
Live online	USD 900

Per delegate, for the full 2 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.

Scheduled dates

16 to 17 Nov 2026	Pretoria	R10 000
1 to 2 Feb 2027	Online	USD 900
1 to 2 Mar 2027	Johannesburg	R10 000
19 to 20 Apr 2027	Pretoria	R10 000
17 to 18 May 2027	Lusaka	USD 1 100
14 to 15 Jun 2027	Johannesburg	R10 000
2 to 3 Aug 2027	Lagos	USD 1 100
6 to 7 Sep 2027	Lagos	USD 1 100
25 to 26 Oct 2027	Pretoria	R10 000
22 to 23 Nov 2027	Lagos	USD 1 100

Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.

How to book

Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.

Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)