Community Relations for Non-Specialists
2 days|Delivered on request
Community Relations for Non-Specialists is built for delegates who need to be useful in this area quickly. It starts at first principles and works through speech writing and stakeholder mapping without assuming prior specialist training. The programme exists because internal communication failures surface later as engagement and retention problems, and because capability in this area is usually built on the job with no structure behind it. Delegates leave able to work confidently with message development, interview technique and brand positioning in their own organisation.
What delegates leave able to do
- Make a decision about message development without waiting for a specialist, measured against stakeholder mapping methodology
- Improve interview technique within their own organisation
- Explain brand positioning to someone who does not do the work
- Take ownership of communication auditing rather than escalating it
What the course covers
- Speech writing
- Stakeholder mapping
- Message development
- Interview technique
- Brand positioning
- Communication auditing
- Press release writing
Who should attend
- communications managers
- spokespeople and media contacts
- executives who face media
- public relations practitioners
