Content Strategy for Managers

Communications and Public Relations|3 days|Classroom or live online

This programme is for the person accountable for the work rather than the person doing it. It covers issues management and social media strategy from the position of someone who must review, approve and answer for the output. Managers carry this because internal communication failures surface later as engagement and retention problems, and the accountability does not delegate cleanly. Delegates leave able to work confidently with speech writing, message development and internal communication in their own organisation.

What delegates leave able to do

Review speech writing and say plainly whether it is working, measured against recognised crisis communication protocols
Improve message development within their own organisation
Take ownership of internal communication rather than escalating it
Put crisis communication on a footing they can defend to a reviewer

What the course covers

Issues management
Social media strategy
Speech writing
Message development
Internal communication
Crisis communication
Media relations

Who should attend

communications managers
public relations practitioners
executives who face media
internal communication specialists
spokespeople and media contacts

Fees

South Africa	R13 000
Elsewhere in Africa and the Gulf	USD 1 500
Live online	USD 900

Per delegate, for the full 3 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.

Scheduled dates

2 to 4 Nov 2026	Pretoria	R13 000
25 to 27 Jan 2027	Durban	R13 000
1 to 3 Mar 2027	Nairobi	USD 1 500
12 to 14 Apr 2027	Dar es Salaam	USD 1 500
17 to 19 May 2027	Harare	USD 1 500
5 to 7 Jul 2027	Windhoek	USD 1 500
9 to 11 Aug 2027	Port Louis	USD 1 500
6 to 8 Sep 2027	Kampala	USD 1 500
11 to 13 Oct 2027	Lagos	USD 1 500
8 to 10 Nov 2027	Pretoria	R13 000

Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.

How to book

Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.

Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)