Content Strategy for Managers
3 days|Delivered on request
This programme is for the person accountable for the work rather than the person doing it. It covers issues management and social media strategy from the position of someone who must review, approve and answer for the output. Managers carry this because internal communication failures surface later as engagement and retention problems, and the accountability does not delegate cleanly. Delegates leave able to work confidently with speech writing, message development and internal communication in their own organisation.
What delegates leave able to do
- Review speech writing and say plainly whether it is working, measured against recognised crisis communication protocols
- Improve message development within their own organisation
- Take ownership of internal communication rather than escalating it
- Put crisis communication on a footing they can defend to a reviewer
What the course covers
- Issues management
- Social media strategy
- Speech writing
- Message development
- Internal communication
- Crisis communication
- Media relations
Who should attend
- communications managers
- public relations practitioners
- executives who face media
- internal communication specialists
- spokespeople and media contacts
