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Executive and professional training
305 Glenwood Road, Faerie Glen, Pretoria, South Africa
069 221 6943
info@isptrainings.co.za
Content Strategy for Non-Specialists
Communications and Public Relations|2 days|Classroom or live online
Content Strategy for Non-Specialists is built for delegates who need to be useful in this area quickly. It starts at first principles and works through speech writing and press release writing without assuming prior specialist training. The programme exists because internal communication failures surface later as engagement and retention problems, and because capability in this area is usually built on the job with no structure behind it. Delegates leave able to work confidently with communication auditing, message development and issues management in their own organisation.
What delegates leave able to do
- Put communication auditing on a footing they can defend to a reviewer, measured against established corporate communication practice
- Bring message development into line with current good practice
- Spot where issues management is failing before it becomes a finding
- Explain reputation measurement to someone who does not do the work
What the course covers
- Speech writing
- Press release writing
- Communication auditing
- Message development
- Issues management
- Reputation measurement
- Spokesperson training
Who should attend
- stakeholder relations officers
- spokespeople and media contacts
- communications managers
- executives who face media
Fees
| South Africa | R10 000 |
| Elsewhere in Africa and the Gulf | USD 1 100 |
| Live online | USD 900 |
Per delegate, for the full 2 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.
Scheduled dates
| 5 to 6 Oct 2026 | Gaborone | USD 1 100 |
| 16 to 17 Nov 2026 | Online | USD 900 |
| 18 to 19 Jan 2027 | Pretoria | R10 000 |
| 15 to 16 Feb 2027 | Johannesburg | R10 000 |
| 29 to 30 Mar 2027 | Pretoria | R10 000 |
| 17 to 18 May 2027 | Online | USD 900 |
| 14 to 15 Jun 2027 | Johannesburg | R10 000 |
| 12 to 13 Jul 2027 | Cape Town | R10 000 |
| 16 to 17 Aug 2027 | Online | USD 900 |
| 20 to 21 Sep 2027 | Durban | R10 000 |
| 1 to 2 Nov 2027 | Johannesburg | R10 000 |
| 29 to 30 Nov 2027 | Pretoria | R10 000 |
Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.
How to book
Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.
Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)