Content Strategy for Non-Specialists
2 days|Delivered on request
Content Strategy for Non-Specialists is built for delegates who need to be useful in this area quickly. It starts at first principles and works through speech writing and press release writing without assuming prior specialist training. The programme exists because internal communication failures surface later as engagement and retention problems, and because capability in this area is usually built on the job with no structure behind it. Delegates leave able to work confidently with communication auditing, message development and issues management in their own organisation.
What delegates leave able to do
- Put communication auditing on a footing they can defend to a reviewer, measured against established corporate communication practice
- Bring message development into line with current good practice
- Spot where issues management is failing before it becomes a finding
- Explain reputation measurement to someone who does not do the work
What the course covers
- Speech writing
- Press release writing
- Communication auditing
- Message development
- Issues management
- Reputation measurement
- Spokesperson training
Who should attend
- stakeholder relations officers
- spokespeople and media contacts
- communications managers
- executives who face media
