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069 221 6943

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Innovative Special Projects

Executive and professional training

305 Glenwood Road, Faerie Glen, Pretoria, South Africa

069 221 6943

info@isptrainings.co.za

Content Strategy for Small and Medium Enterprises

Communications and Public Relations|3 days|Classroom or live online

Content Strategy for Small and Medium Enterprises takes the discipline and works it through the constraints of this operating context, including press release writing, internal communication and the compliance obligations that come with it. The sector framing is necessary because an organisation's reputation is now formed faster than its communications function can respond, and generic training rarely survives contact with the local rules. Delegates leave able to work confidently with spokesperson training, communication auditing and stakeholder mapping in their own organisation.

What delegates leave able to do

  • Review spokesperson training and say plainly whether it is working, measured against established corporate communication practice
  • Make a decision about communication auditing without waiting for a specialist
  • Improve stakeholder mapping within their own organisation
  • Explain issues management to someone who does not do the work

What the course covers

  • Press release writing
  • Internal communication
  • Spokesperson training
  • Communication auditing
  • Stakeholder mapping
  • Issues management
  • Campaign planning

Who should attend

  • corporate affairs managers
  • public relations practitioners
  • executives who face media
  • spokespeople and media contacts

Fees

South AfricaR13 000
Elsewhere in Africa and the GulfUSD 1 500
Live onlineUSD 900

Per delegate, for the full 3 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.

Scheduled dates

30 Nov to 2 Dec 2026OnlineUSD 900
4 to 6 Jan 2027PretoriaR13 000
22 to 24 Feb 2027KampalaUSD 1 500
5 to 7 Apr 2027OnlineUSD 900
10 to 12 May 2027GaboroneUSD 1 500
21 to 23 Jun 2027JohannesburgR13 000
19 to 21 Jul 2027KampalaUSD 1 500
23 to 25 Aug 2027OnlineUSD 900
27 to 29 Sep 2027Cape TownR13 000
15 to 17 Nov 2027HarareUSD 1 500

Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.

How to book

Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.

Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)