Content Strategy for Small and Medium Enterprises
3 days|Delivered on request
Content Strategy for Small and Medium Enterprises takes the discipline and works it through the constraints of this operating context, including press release writing, internal communication and the compliance obligations that come with it. The sector framing is necessary because an organisation's reputation is now formed faster than its communications function can respond, and generic training rarely survives contact with the local rules. Delegates leave able to work confidently with spokesperson training, communication auditing and stakeholder mapping in their own organisation.
What delegates leave able to do
- Review spokesperson training and say plainly whether it is working, measured against established corporate communication practice
- Make a decision about communication auditing without waiting for a specialist
- Improve stakeholder mapping within their own organisation
- Explain issues management to someone who does not do the work
What the course covers
- Press release writing
- Internal communication
- Spokesperson training
- Communication auditing
- Stakeholder mapping
- Issues management
- Campaign planning
Who should attend
- corporate affairs managers
- public relations practitioners
- executives who face media
- spokespeople and media contacts
