Content Strategy in the Public Sector

Communications and Public Relations|3 days|Classroom or live online

Content Strategy in the Public Sector takes the discipline and works it through the constraints of this operating context, including content planning, issues management and the compliance obligations that come with it. The sector framing is necessary because an organisation's reputation is now formed faster than its communications function can respond, and generic training rarely survives contact with the local rules. Delegates leave able to work confidently with brand positioning, social media strategy and media relations in their own organisation.

What delegates leave able to do

Improve brand positioning within their own organisation, measured against recognised crisis communication protocols
Review social media strategy and say plainly whether it is working
Take ownership of media relations rather than escalating it
Spot where message development is failing before it becomes a finding

What the course covers

Content planning
Issues management
Brand positioning
Social media strategy
Media relations
Message development
Reputation measurement

Who should attend

communications managers
internal communication specialists
corporate affairs managers
public relations practitioners

Fees

South Africa	R13 000
Elsewhere in Africa and the Gulf	USD 1 500
Live online	USD 900

Per delegate, for the full 3 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.

Scheduled dates

16 to 18 Nov 2026	Lusaka	USD 1 500
25 to 27 Jan 2027	Port Louis	USD 1 500
15 to 17 Mar 2027	Johannesburg	R13 000
12 to 14 Apr 2027	Port Louis	USD 1 500
24 to 26 May 2027	Accra	USD 1 500
28 to 30 Jun 2027	Pretoria	R13 000
9 to 11 Aug 2027	Online	USD 900
20 to 22 Sep 2027	Cape Town	R13 000
1 to 3 Nov 2027	Pretoria	R13 000

Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.

How to book

Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.

Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)