Content Strategy in the Public Sector
3 days|Delivered on request
Content Strategy in the Public Sector takes the discipline and works it through the constraints of this operating context, including content planning, issues management and the compliance obligations that come with it. The sector framing is necessary because an organisation's reputation is now formed faster than its communications function can respond, and generic training rarely survives contact with the local rules. Delegates leave able to work confidently with brand positioning, social media strategy and media relations in their own organisation.
What delegates leave able to do
- Improve brand positioning within their own organisation, measured against recognised crisis communication protocols
- Review social media strategy and say plainly whether it is working
- Take ownership of media relations rather than escalating it
- Spot where message development is failing before it becomes a finding
What the course covers
- Content planning
- Issues management
- Brand positioning
- Social media strategy
- Media relations
- Message development
- Reputation measurement
Who should attend
- communications managers
- internal communication specialists
- corporate affairs managers
- public relations practitioners
