Print this page or save it as a PDF to circulate internally.
Back to the course
Executive and professional training
305 Glenwood Road, Faerie Glen, Pretoria, South Africa
069 221 6943
info@isptrainings.co.za
Content Strategy Masterclass
Communications and Public Relations|5 days|Classroom or live online
This advanced programme assumes delegates already work in the field. It goes past the basics into media relations, content planning and the judgement calls that sit outside stakeholder mapping methodology. At this level the constraint is rarely knowledge. It is judgement under pressure, which matters because an organisation's reputation is now formed faster than its communications function can respond. Delegates leave able to work confidently with press release writing, crisis communication and stakeholder mapping in their own organisation.
What delegates leave able to do
- Make a decision about press release writing without waiting for a specialist, measured against stakeholder mapping methodology
- Explain crisis communication to someone who does not do the work
- Review stakeholder mapping and say plainly whether it is working
- Spot where interview technique is failing before it becomes a finding
What the course covers
- Media relations
- Content planning
- Press release writing
- Crisis communication
- Stakeholder mapping
- Interview technique
- Communication auditing
Who should attend
- stakeholder relations officers
- executives who face media
- communications managers
- marketing managers
- corporate affairs managers
Fees
| South Africa | R18 000 |
| Elsewhere in Africa and the Gulf | USD 1 800 |
| Live online | USD 900 |
Per delegate, for the full 5 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.
Scheduled dates
| 28 Sep to 2 Oct 2026 | Cape Town | R18 000 |
| 2 to 6 Nov 2026 | Cape Town | R18 000 |
| 18 to 22 Jan 2027 | Johannesburg | R18 000 |
| 22 to 26 Feb 2027 | Online | USD 900 |
| 5 to 9 Apr 2027 | Harare | USD 1 800 |
| 17 to 21 May 2027 | Kampala | USD 1 800 |
| 28 Jun to 2 Jul 2027 | Johannesburg | R18 000 |
| 2 to 6 Aug 2027 | Pretoria | R18 000 |
| 20 to 24 Sep 2027 | Kigali | USD 1 800 |
| 25 to 29 Oct 2027 | Online | USD 900 |
| 29 Nov to 3 Dec 2027 | Johannesburg | R18 000 |
Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.
How to book
Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.
Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)