Content Strategy Masterclass
5 days|Delivered on request
This advanced programme assumes delegates already work in the field. It goes past the basics into media relations, content planning and the judgement calls that sit outside stakeholder mapping methodology. At this level the constraint is rarely knowledge. It is judgement under pressure, which matters because an organisation's reputation is now formed faster than its communications function can respond. Delegates leave able to work confidently with press release writing, crisis communication and stakeholder mapping in their own organisation.
What delegates leave able to do
- Make a decision about press release writing without waiting for a specialist, measured against stakeholder mapping methodology
- Explain crisis communication to someone who does not do the work
- Review stakeholder mapping and say plainly whether it is working
- Spot where interview technique is failing before it becomes a finding
What the course covers
- Media relations
- Content planning
- Press release writing
- Crisis communication
- Stakeholder mapping
- Interview technique
- Communication auditing
Who should attend
- stakeholder relations officers
- executives who face media
- communications managers
- marketing managers
- corporate affairs managers
