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Executive and professional training
305 Glenwood Road, Faerie Glen, Pretoria, South Africa
069 221 6943
info@isptrainings.co.za
Content Strategy: Tools and Techniques
Communications and Public Relations|3 days|Classroom or live online
This is a hands-on programme. Delegates spend most of the time working through communication auditing and community engagement on live scenarios rather than listening to theory about them. The practical emphasis is deliberate: spokespeople are frequently appointed without ever having been trained, and reading about the method has repeatedly proved insufficient. Delegates leave able to work confidently with press release writing, issues management and spokesperson training in their own organisation.
What delegates leave able to do
- Review press release writing and say plainly whether it is working, measured against established corporate communication practice
- Bring issues management into line with current good practice
- Make a decision about spokesperson training without waiting for a specialist
- Take ownership of investor communication rather than escalating it
What the course covers
- Communication auditing
- Community engagement
- Press release writing
- Issues management
- Spokesperson training
- Investor communication
- Media relations
Who should attend
- marketing managers
- spokespeople and media contacts
- corporate affairs managers
Fees
| South Africa | R13 000 |
| Elsewhere in Africa and the Gulf | USD 1 500 |
| Live online | USD 900 |
Per delegate, for the full 3 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.
Scheduled dates
| 26 to 28 Oct 2026 | Cape Town | R13 000 |
| 23 to 25 Nov 2026 | Johannesburg | R13 000 |
| 4 to 6 Jan 2027 | Online | USD 900 |
| 15 to 17 Feb 2027 | Pretoria | R13 000 |
| 22 to 24 Mar 2027 | Pretoria | R13 000 |
| 19 to 21 Apr 2027 | Cape Town | R13 000 |
| 31 May to 2 Jun 2027 | Nairobi | USD 1 500 |
| 28 to 30 Jun 2027 | Pretoria | R13 000 |
| 26 to 28 Jul 2027 | Cape Town | R13 000 |
| 13 to 15 Sep 2027 | Dubai | USD 1 500 |
| 25 to 27 Oct 2027 | Johannesburg | R13 000 |
| 29 Nov to 1 Dec 2027 | Durban | R13 000 |
Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.
How to book
Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.
Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)