Print this page or save it as a PDF to circulate internally.
Back to the course
Executive and professional training
305 Glenwood Road, Faerie Glen, Pretoria, South Africa
069 221 6943
info@isptrainings.co.za
Content Strategy
Communications and Public Relations|3 days|Classroom or live online
This Content Strategy programme gives delegates a working command of community engagement and investor communication, grounded in stakeholder mapping methodology. Organisations invest here because spokespeople are frequently appointed without ever having been trained. Delegates leave able to work confidently with reputation measurement, communication auditing and brand positioning in their own organisation.
What delegates leave able to do
- Explain reputation measurement to someone who does not do the work, measured against stakeholder mapping methodology
- Review communication auditing and say plainly whether it is working
- Improve brand positioning within their own organisation
- Put crisis communication on a footing they can defend to a reviewer
What the course covers
- Community engagement
- Investor communication
- Reputation measurement
- Communication auditing
- Brand positioning
- Crisis communication
- Interview technique
Who should attend
- marketing managers
- public relations practitioners
- stakeholder relations officers
Fees
| South Africa | R13 000 |
| Elsewhere in Africa and the Gulf | USD 1 500 |
| Live online | USD 900 |
Per delegate, for the full 3 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.
Scheduled dates
| 18 to 20 Jan 2027 | Online | USD 900 |
| 1 to 3 Mar 2027 | Nairobi | USD 1 500 |
| 5 to 7 Apr 2027 | Dubai | USD 1 500 |
| 10 to 12 May 2027 | Pretoria | R13 000 |
| 14 to 16 Jun 2027 | Pretoria | R13 000 |
| 26 to 28 Jul 2027 | Kampala | USD 1 500 |
| 6 to 8 Sep 2027 | Johannesburg | R13 000 |
| 4 to 6 Oct 2027 | Johannesburg | R13 000 |
| 1 to 3 Nov 2027 | Dar es Salaam | USD 1 500 |
Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.
How to book
Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.
Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)