Content Strategy
3 days|Delivered on request
This Content Strategy programme gives delegates a working command of community engagement and investor communication, grounded in stakeholder mapping methodology. Organisations invest here because spokespeople are frequently appointed without ever having been trained. Delegates leave able to work confidently with reputation measurement, communication auditing and brand positioning in their own organisation.
What delegates leave able to do
- Explain reputation measurement to someone who does not do the work, measured against stakeholder mapping methodology
- Review communication auditing and say plainly whether it is working
- Improve brand positioning within their own organisation
- Put crisis communication on a footing they can defend to a reviewer
What the course covers
- Community engagement
- Investor communication
- Reputation measurement
- Communication auditing
- Brand positioning
- Crisis communication
- Interview technique
Who should attend
- marketing managers
- public relations practitioners
- stakeholder relations officers
