Corporate Communication for Non-Specialists

Communications and Public Relations|2 days|Classroom or live online

Corporate Communication for Non-Specialists is built for delegates who need to be useful in this area quickly. It starts at first principles and works through media relations and community engagement without assuming prior specialist training. The programme exists because an organisation's reputation is now formed faster than its communications function can respond, and because capability in this area is usually built on the job with no structure behind it. Delegates leave able to work confidently with brand positioning, spokesperson training and internal communication in their own organisation.

What delegates leave able to do

Make a decision about brand positioning without waiting for a specialist, measured against stakeholder mapping methodology
Bring spokesperson training into line with current good practice
Explain internal communication to someone who does not do the work
Spot where investor communication is failing before it becomes a finding

What the course covers

Media relations
Community engagement
Brand positioning
Spokesperson training
Internal communication
Investor communication
Stakeholder mapping

Who should attend

communications managers
public relations practitioners
spokespeople and media contacts
internal communication specialists

Fees

South Africa	R10 000
Elsewhere in Africa and the Gulf	USD 1 100
Live online	USD 900

Per delegate, for the full 2 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.

Scheduled dates

28 to 29 Sep 2026	Durban	R10 000
2 to 3 Nov 2026	Pretoria	R10 000
18 to 19 Jan 2027	Cape Town	R10 000
8 to 9 Mar 2027	Cape Town	R10 000
19 to 20 Apr 2027	Nairobi	USD 1 100
17 to 18 May 2027	Harare	USD 1 100
14 to 15 Jun 2027	Cape Town	R10 000
26 to 27 Jul 2027	Johannesburg	R10 000
6 to 7 Sep 2027	Harare	USD 1 100
11 to 12 Oct 2027	Nairobi	USD 1 100
8 to 9 Nov 2027	Pretoria	R10 000

Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.

How to book

Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.

Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)