Corporate Communication for Non-Specialists
2 days|Delivered on request
Corporate Communication for Non-Specialists is built for delegates who need to be useful in this area quickly. It starts at first principles and works through media relations and community engagement without assuming prior specialist training. The programme exists because an organisation's reputation is now formed faster than its communications function can respond, and because capability in this area is usually built on the job with no structure behind it. Delegates leave able to work confidently with brand positioning, spokesperson training and internal communication in their own organisation.
What delegates leave able to do
- Make a decision about brand positioning without waiting for a specialist, measured against stakeholder mapping methodology
- Bring spokesperson training into line with current good practice
- Explain internal communication to someone who does not do the work
- Spot where investor communication is failing before it becomes a finding
What the course covers
- Media relations
- Community engagement
- Brand positioning
- Spokesperson training
- Internal communication
- Investor communication
- Stakeholder mapping
Who should attend
- communications managers
- public relations practitioners
- spokespeople and media contacts
- internal communication specialists
