Digital Transformation in Channel and Distributor Management
3 days|Delivered on request
This programme examines how the practice is shifting, and what delegates should adopt, adapt or ignore. It works through key account management and sales forecasting as they stand today and where they are heading. The shift is worth understanding because customer complaints are logged far more often than they are analysed. Delegates leave able to work confidently with service level design, pipeline management and proposal writing in their own organisation.
What delegates leave able to do
- Spot where service level design is failing before it becomes a finding, measured against recognised service design practice
- Take ownership of pipeline management rather than escalating it
- Make a decision about proposal writing without waiting for a specialist
- Improve voice of the customer programmes within their own organisation
What the course covers
- Key account management
- Sales forecasting
- Service level design
- Pipeline management
- Proposal writing
- Voice of the customer programmes
- Customer retention
Who should attend
- contact centre team leaders
- key account managers
- sales representatives
- client relationship managers
