Digital Transformation in Proposal Writing
3 days|Delivered on request
This programme examines how the practice is shifting, and what delegates should adopt, adapt or ignore. It works through consultative selling and service level design as they stand today and where they are heading. The shift is worth understanding because sales teams are frequently trained on the product and never on the conversation. Delegates leave able to work confidently with proposal writing, objection handling and customer retention in their own organisation.
What delegates leave able to do
- Take ownership of proposal writing rather than escalating it, measured against recognised service design practice
- Improve objection handling within their own organisation
- Bring customer retention into line with current good practice
- Make a decision about upselling and cross selling without waiting for a specialist
What the course covers
- Consultative selling
- Service level design
- Proposal writing
- Objection handling
- Customer retention
- Upselling and cross selling
- Negotiation in sales
Who should attend
- sales managers
- sales representatives
- contact centre team leaders
- key account managers
