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Executive and professional training
305 Glenwood Road, Faerie Glen, Pretoria, South Africa
069 221 6943
info@isptrainings.co.za
Digital Transformation in Social Media Strategy
Communications and Public Relations|3 days|Classroom or live online
This programme examines how the practice is shifting, and what delegates should adopt, adapt or ignore. It works through social media strategy and press release writing as they stand today and where they are heading. The shift is worth understanding because an organisation's reputation is now formed faster than its communications function can respond. Delegates leave able to work confidently with media relations, communication auditing and message development in their own organisation.
What delegates leave able to do
- Spot where media relations is failing before it becomes a finding, measured against stakeholder mapping methodology
- Bring communication auditing into line with current good practice
- Put message development on a footing they can defend to a reviewer
- Improve community engagement within their own organisation
What the course covers
- Social media strategy
- Press release writing
- Media relations
- Communication auditing
- Message development
- Community engagement
- Content planning
Who should attend
- spokespeople and media contacts
- marketing managers
- communications managers
- internal communication specialists
Fees
| South Africa | R13 000 |
| Elsewhere in Africa and the Gulf | USD 1 500 |
| Live online | USD 900 |
Per delegate, for the full 3 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.
Scheduled dates
| 9 to 11 Nov 2026 | Cairo | USD 1 500 |
| 1 to 3 Feb 2027 | Johannesburg | R13 000 |
| 8 to 10 Mar 2027 | Cairo | USD 1 500 |
| 12 to 14 Apr 2027 | Online | USD 900 |
| 10 to 12 May 2027 | Cape Town | R13 000 |
| 28 to 30 Jun 2027 | Online | USD 900 |
| 9 to 11 Aug 2027 | Johannesburg | R13 000 |
| 13 to 15 Sep 2027 | Johannesburg | R13 000 |
| 18 to 20 Oct 2027 | Kampala | USD 1 500 |
Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.
How to book
Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.
Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)