Digital Transformation in Social Media Strategy
3 days|Delivered on request
This programme examines how the practice is shifting, and what delegates should adopt, adapt or ignore. It works through social media strategy and press release writing as they stand today and where they are heading. The shift is worth understanding because an organisation's reputation is now formed faster than its communications function can respond. Delegates leave able to work confidently with media relations, communication auditing and message development in their own organisation.
What delegates leave able to do
- Spot where media relations is failing before it becomes a finding, measured against stakeholder mapping methodology
- Bring communication auditing into line with current good practice
- Put message development on a footing they can defend to a reviewer
- Improve community engagement within their own organisation
What the course covers
- Social media strategy
- Press release writing
- Media relations
- Communication auditing
- Message development
- Community engagement
- Content planning
Who should attend
- spokespeople and media contacts
- marketing managers
- communications managers
- internal communication specialists
