Fundamentals of Content Strategy

Communications and Public Relations|2 days|Classroom or live online

Fundamentals of Content Strategy is built for delegates who need to be useful in this area quickly. It starts at first principles and works through reputation measurement and communication auditing without assuming prior specialist training. The programme exists because internal communication failures surface later as engagement and retention problems, and because capability in this area is usually built on the job with no structure behind it. Delegates leave able to work confidently with spokesperson training, social media strategy and crisis communication in their own organisation.

What delegates leave able to do

Explain spokesperson training to someone who does not do the work, measured against stakeholder mapping methodology
Improve social media strategy within their own organisation
Spot where crisis communication is failing before it becomes a finding
Take ownership of press release writing rather than escalating it

What the course covers

Reputation measurement
Communication auditing
Spokesperson training
Social media strategy
Crisis communication
Press release writing
Community engagement

Who should attend

spokespeople and media contacts
marketing managers
internal communication specialists
corporate affairs managers

Fees

South Africa	R10 000
Elsewhere in Africa and the Gulf	USD 1 100
Live online	USD 900

Per delegate, for the full 2 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.

Scheduled dates

19 to 20 Oct 2026	Kampala	USD 1 100
18 to 19 Jan 2027	Lagos	USD 1 100
22 to 23 Feb 2027	Cairo	USD 1 100
29 to 30 Mar 2027	Pretoria	R10 000
3 to 4 May 2027	Online	USD 900
31 May to 1 Jun 2027	Nairobi	USD 1 100
12 to 13 Jul 2027	Cape Town	R10 000
30 to 31 Aug 2027	Cape Town	R10 000
11 to 12 Oct 2027	Durban	R10 000
15 to 16 Nov 2027	Kigali	USD 1 100

Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.

How to book

Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.

Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)