Fundamentals of Content Strategy
2 days|Delivered on request
Fundamentals of Content Strategy is built for delegates who need to be useful in this area quickly. It starts at first principles and works through reputation measurement and communication auditing without assuming prior specialist training. The programme exists because internal communication failures surface later as engagement and retention problems, and because capability in this area is usually built on the job with no structure behind it. Delegates leave able to work confidently with spokesperson training, social media strategy and crisis communication in their own organisation.
What delegates leave able to do
- Explain spokesperson training to someone who does not do the work, measured against stakeholder mapping methodology
- Improve social media strategy within their own organisation
- Spot where crisis communication is failing before it becomes a finding
- Take ownership of press release writing rather than escalating it
What the course covers
- Reputation measurement
- Communication auditing
- Spokesperson training
- Social media strategy
- Crisis communication
- Press release writing
- Community engagement
Who should attend
- spokespeople and media contacts
- marketing managers
- internal communication specialists
- corporate affairs managers
