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Executive and professional training
305 Glenwood Road, Faerie Glen, Pretoria, South Africa
069 221 6943
info@isptrainings.co.za
Fundamentals of Issues Management
Communications and Public Relations|2 days|Classroom or live online
Fundamentals of Issues Management is built for delegates who need to be useful in this area quickly. It starts at first principles and works through spokesperson training and media relations without assuming prior specialist training. The programme exists because an organisation's reputation is now formed faster than its communications function can respond, and because capability in this area is usually built on the job with no structure behind it. Delegates leave able to work confidently with brand positioning, interview technique and campaign planning in their own organisation.
What delegates leave able to do
- Review brand positioning and say plainly whether it is working, measured against stakeholder mapping methodology
- Explain interview technique to someone who does not do the work
- Spot where campaign planning is failing before it becomes a finding
- Make a decision about social media strategy without waiting for a specialist
What the course covers
- Spokesperson training
- Media relations
- Brand positioning
- Interview technique
- Campaign planning
- Social media strategy
- Stakeholder mapping
Who should attend
- marketing managers
- internal communication specialists
- communications managers
- spokespeople and media contacts
Fees
| South Africa | R10 000 |
| Elsewhere in Africa and the Gulf | USD 1 100 |
| Live online | USD 900 |
Per delegate, for the full 2 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.
Scheduled dates
| 23 to 24 Nov 2026 | Dubai | USD 1 100 |
| 4 to 5 Jan 2027 | Durban | R10 000 |
| 1 to 2 Feb 2027 | Johannesburg | R10 000 |
| 15 to 16 Mar 2027 | Cape Town | R10 000 |
| 19 to 20 Apr 2027 | Lusaka | USD 1 100 |
| 17 to 18 May 2027 | Port Louis | USD 1 100 |
| 5 to 6 Jul 2027 | Pretoria | R10 000 |
| 23 to 24 Aug 2027 | Nairobi | USD 1 100 |
| 20 to 21 Sep 2027 | Pretoria | R10 000 |
| 25 to 26 Oct 2027 | Pretoria | R10 000 |
| 29 to 30 Nov 2027 | Online | USD 900 |
Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.
How to book
Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.
Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)