Fundamentals of Issues Management
2 days|Delivered on request
Fundamentals of Issues Management is built for delegates who need to be useful in this area quickly. It starts at first principles and works through spokesperson training and media relations without assuming prior specialist training. The programme exists because an organisation's reputation is now formed faster than its communications function can respond, and because capability in this area is usually built on the job with no structure behind it. Delegates leave able to work confidently with brand positioning, interview technique and campaign planning in their own organisation.
What delegates leave able to do
- Review brand positioning and say plainly whether it is working, measured against stakeholder mapping methodology
- Explain interview technique to someone who does not do the work
- Spot where campaign planning is failing before it becomes a finding
- Make a decision about social media strategy without waiting for a specialist
What the course covers
- Spokesperson training
- Media relations
- Brand positioning
- Interview technique
- Campaign planning
- Social media strategy
- Stakeholder mapping
Who should attend
- marketing managers
- internal communication specialists
- communications managers
- spokespeople and media contacts
