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069 221 6943

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Innovative Special Projects

Executive and professional training

305 Glenwood Road, Faerie Glen, Pretoria, South Africa

069 221 6943

info@isptrainings.co.za

Fundamentals of Media Relations

Communications and Public Relations|2 days|Classroom or live online

Fundamentals of Media Relations is built for delegates who need to be useful in this area quickly. It starts at first principles and works through media relations and reputation measurement without assuming prior specialist training. The programme exists because spokespeople are frequently appointed without ever having been trained, and because capability in this area is usually built on the job with no structure behind it. Delegates leave able to work confidently with communication auditing, speech writing and campaign planning in their own organisation.

What delegates leave able to do

  • Spot where communication auditing is failing before it becomes a finding, measured against established corporate communication practice
  • Make a decision about speech writing without waiting for a specialist
  • Review campaign planning and say plainly whether it is working
  • Improve content planning within their own organisation

What the course covers

  • Media relations
  • Reputation measurement
  • Communication auditing
  • Speech writing
  • Campaign planning
  • Content planning
  • Spokesperson training

Who should attend

  • executives who face media
  • corporate affairs managers
  • stakeholder relations officers
  • spokespeople and media contacts

Fees

South AfricaR10 000
Elsewhere in Africa and the GulfUSD 1 100
Live onlineUSD 900

Per delegate, for the full 2 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.

Scheduled dates

2 to 3 Nov 2026NairobiUSD 1 100
30 Nov to 1 Dec 2026DurbanR10 000
11 to 12 Jan 2027Cape TownR10 000
22 to 23 Feb 2027OnlineUSD 900
5 to 6 Apr 2027PretoriaR10 000
24 to 25 May 2027Cape TownR10 000
5 to 6 Jul 2027DurbanR10 000
23 to 24 Aug 2027NairobiUSD 1 100
4 to 5 Oct 2027KampalaUSD 1 100
15 to 16 Nov 2027KampalaUSD 1 100

Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.

How to book

Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.

Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)