Fundamentals of Media Relations
2 days|Delivered on request
Fundamentals of Media Relations is built for delegates who need to be useful in this area quickly. It starts at first principles and works through media relations and reputation measurement without assuming prior specialist training. The programme exists because spokespeople are frequently appointed without ever having been trained, and because capability in this area is usually built on the job with no structure behind it. Delegates leave able to work confidently with communication auditing, speech writing and campaign planning in their own organisation.
What delegates leave able to do
- Spot where communication auditing is failing before it becomes a finding, measured against established corporate communication practice
- Make a decision about speech writing without waiting for a specialist
- Review campaign planning and say plainly whether it is working
- Improve content planning within their own organisation
What the course covers
- Media relations
- Reputation measurement
- Communication auditing
- Speech writing
- Campaign planning
- Content planning
- Spokesperson training
Who should attend
- executives who face media
- corporate affairs managers
- stakeholder relations officers
- spokespeople and media contacts
