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069 221 6943

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Innovative Special Projects

Executive and professional training

305 Glenwood Road, Faerie Glen, Pretoria, South Africa

069 221 6943

info@isptrainings.co.za

Fundamentals of Public Affairs

Communications and Public Relations|2 days|Classroom or live online

Fundamentals of Public Affairs is built for delegates who need to be useful in this area quickly. It starts at first principles and works through content planning and communication auditing without assuming prior specialist training. The programme exists because an organisation's reputation is now formed faster than its communications function can respond, and because capability in this area is usually built on the job with no structure behind it. Delegates leave able to work confidently with brand positioning, interview technique and social media strategy in their own organisation.

What delegates leave able to do

  • Explain brand positioning to someone who does not do the work, measured against established corporate communication practice
  • Make a decision about interview technique without waiting for a specialist
  • Take ownership of social media strategy rather than escalating it
  • Review media relations and say plainly whether it is working

What the course covers

  • Content planning
  • Communication auditing
  • Brand positioning
  • Interview technique
  • Social media strategy
  • Media relations
  • Community engagement

Who should attend

  • executives who face media
  • internal communication specialists
  • corporate affairs managers
  • public relations practitioners

Fees

South AfricaR10 000
Elsewhere in Africa and the GulfUSD 1 100
Live onlineUSD 900

Per delegate, for the full 2 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.

Scheduled dates

30 Nov to 1 Dec 2026OnlineUSD 900
1 to 2 Feb 2027HarareUSD 1 100
22 to 23 Mar 2027DubaiUSD 1 100
19 to 20 Apr 2027KampalaUSD 1 100
31 May to 1 Jun 2027OnlineUSD 900
12 to 13 Jul 2027LusakaUSD 1 100
30 to 31 Aug 2027Cape TownR10 000
4 to 5 Oct 2027DurbanR10 000
8 to 9 Nov 2027AccraUSD 1 100

Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.

How to book

Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.

Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)