Fundamentals of Public Affairs
2 days|Delivered on request
Fundamentals of Public Affairs is built for delegates who need to be useful in this area quickly. It starts at first principles and works through content planning and communication auditing without assuming prior specialist training. The programme exists because an organisation's reputation is now formed faster than its communications function can respond, and because capability in this area is usually built on the job with no structure behind it. Delegates leave able to work confidently with brand positioning, interview technique and social media strategy in their own organisation.
What delegates leave able to do
- Explain brand positioning to someone who does not do the work, measured against established corporate communication practice
- Make a decision about interview technique without waiting for a specialist
- Take ownership of social media strategy rather than escalating it
- Review media relations and say plainly whether it is working
What the course covers
- Content planning
- Communication auditing
- Brand positioning
- Interview technique
- Social media strategy
- Media relations
- Community engagement
Who should attend
- executives who face media
- internal communication specialists
- corporate affairs managers
- public relations practitioners
