Fundamentals of Social Media Strategy

Communications and Public Relations|2 days|Classroom or live online

Fundamentals of Social Media Strategy is built for delegates who need to be useful in this area quickly. It starts at first principles and works through brand positioning and community engagement without assuming prior specialist training. The programme exists because internal communication failures surface later as engagement and retention problems, and because capability in this area is usually built on the job with no structure behind it. Delegates leave able to work confidently with reputation measurement, media relations and message development in their own organisation.

What delegates leave able to do

Bring reputation measurement into line with current good practice, measured against established corporate communication practice
Take ownership of media relations rather than escalating it
Review message development and say plainly whether it is working
Put press release writing on a footing they can defend to a reviewer

What the course covers

Brand positioning
Community engagement
Reputation measurement
Media relations
Message development
Press release writing
Interview technique

Who should attend

stakeholder relations officers
marketing managers
spokespeople and media contacts
executives who face media

Fees

South Africa	R10 000
Elsewhere in Africa and the Gulf	USD 1 100
Live online	USD 900

Per delegate, for the full 2 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.

Scheduled dates

11 to 12 Jan 2027	Cape Town	R10 000
8 to 9 Feb 2027	Pretoria	R10 000
15 to 16 Mar 2027	Online	USD 900
12 to 13 Apr 2027	Pretoria	R10 000
31 May to 1 Jun 2027	Johannesburg	R10 000
12 to 13 Jul 2027	Cairo	USD 1 100
16 to 17 Aug 2027	Online	USD 900
13 to 14 Sep 2027	Pretoria	R10 000
25 to 26 Oct 2027	Pretoria	R10 000
29 to 30 Nov 2027	Dar es Salaam	USD 1 100

Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.

How to book

Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.

Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)