Fundamentals of Social Media Strategy
2 days|Delivered on request
Fundamentals of Social Media Strategy is built for delegates who need to be useful in this area quickly. It starts at first principles and works through brand positioning and community engagement without assuming prior specialist training. The programme exists because internal communication failures surface later as engagement and retention problems, and because capability in this area is usually built on the job with no structure behind it. Delegates leave able to work confidently with reputation measurement, media relations and message development in their own organisation.
What delegates leave able to do
- Bring reputation measurement into line with current good practice, measured against established corporate communication practice
- Take ownership of media relations rather than escalating it
- Review message development and say plainly whether it is working
- Put press release writing on a footing they can defend to a reviewer
What the course covers
- Brand positioning
- Community engagement
- Reputation measurement
- Media relations
- Message development
- Press release writing
- Interview technique
Who should attend
- stakeholder relations officers
- marketing managers
- spokespeople and media contacts
- executives who face media
