Fundamentals of Speech Writing

Communications and Public Relations|2 days|Classroom or live online

Fundamentals of Speech Writing is built for delegates who need to be useful in this area quickly. It starts at first principles and works through message development and issues management without assuming prior specialist training. The programme exists because internal communication failures surface later as engagement and retention problems, and because capability in this area is usually built on the job with no structure behind it. Delegates leave able to work confidently with stakeholder mapping, brand positioning and spokesperson training in their own organisation.

What delegates leave able to do

Make a decision about stakeholder mapping without waiting for a specialist, measured against recognised crisis communication protocols
Improve brand positioning within their own organisation
Bring spokesperson training into line with current good practice
Take ownership of reputation measurement rather than escalating it

What the course covers

Message development
Issues management
Stakeholder mapping
Brand positioning
Spokesperson training
Reputation measurement
Media relations

Who should attend

internal communication specialists
marketing managers
communications managers
public relations practitioners

Fees

South Africa	R10 000
Elsewhere in Africa and the Gulf	USD 1 100
Live online	USD 900

Per delegate, for the full 2 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.

Scheduled dates

19 to 20 Oct 2026	Johannesburg	R10 000
11 to 12 Jan 2027	Dubai	USD 1 100
1 to 2 Mar 2027	Johannesburg	R10 000
5 to 6 Apr 2027	Cape Town	R10 000
17 to 18 May 2027	Dubai	USD 1 100
28 to 29 Jun 2027	Accra	USD 1 100
26 to 27 Jul 2027	Dubai	USD 1 100
30 to 31 Aug 2027	Pretoria	R10 000
4 to 5 Oct 2027	Pretoria	R10 000
8 to 9 Nov 2027	Kigali	USD 1 100

Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.

How to book

Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.

Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)