Fundamentals of Speech Writing
2 days|Delivered on request
Fundamentals of Speech Writing is built for delegates who need to be useful in this area quickly. It starts at first principles and works through message development and issues management without assuming prior specialist training. The programme exists because internal communication failures surface later as engagement and retention problems, and because capability in this area is usually built on the job with no structure behind it. Delegates leave able to work confidently with stakeholder mapping, brand positioning and spokesperson training in their own organisation.
What delegates leave able to do
- Make a decision about stakeholder mapping without waiting for a specialist, measured against recognised crisis communication protocols
- Improve brand positioning within their own organisation
- Bring spokesperson training into line with current good practice
- Take ownership of reputation measurement rather than escalating it
What the course covers
- Message development
- Issues management
- Stakeholder mapping
- Brand positioning
- Spokesperson training
- Reputation measurement
- Media relations
Who should attend
- internal communication specialists
- marketing managers
- communications managers
- public relations practitioners
