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Executive and professional training
305 Glenwood Road, Faerie Glen, Pretoria, South Africa
069 221 6943
info@isptrainings.co.za
Leading Business Writing Teams
Communications and Public Relations|3 days|Classroom or live online
This programme is for the person accountable for the work rather than the person doing it. It covers interview technique and issues management from the position of someone who must review, approve and answer for the output. Managers carry this because spokespeople are frequently appointed without ever having been trained, and the accountability does not delegate cleanly. Delegates leave able to work confidently with communication auditing, brand positioning and campaign planning in their own organisation.
What delegates leave able to do
- Put communication auditing on a footing they can defend to a reviewer, measured against recognised crisis communication protocols
- Take ownership of brand positioning rather than escalating it
- Make a decision about campaign planning without waiting for a specialist
- Spot where community engagement is failing before it becomes a finding
What the course covers
- Interview technique
- Issues management
- Communication auditing
- Brand positioning
- Campaign planning
- Community engagement
- Press release writing
Who should attend
- marketing managers
- public relations practitioners
- internal communication specialists
- corporate affairs managers
- stakeholder relations officers
Fees
| South Africa | R13 000 |
| Elsewhere in Africa and the Gulf | USD 1 500 |
| Live online | USD 900 |
Per delegate, for the full 3 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.
Scheduled dates
| 12 to 14 Oct 2026 | Online | USD 900 |
| 16 to 18 Nov 2026 | Kampala | USD 1 500 |
| 18 to 20 Jan 2027 | Pretoria | R13 000 |
| 22 to 24 Feb 2027 | Cape Town | R13 000 |
| 29 to 31 Mar 2027 | Johannesburg | R13 000 |
| 3 to 5 May 2027 | Dubai | USD 1 500 |
| 21 to 23 Jun 2027 | Cape Town | R13 000 |
| 2 to 4 Aug 2027 | Nairobi | USD 1 500 |
| 30 Aug to 1 Sep 2027 | Johannesburg | R13 000 |
| 18 to 20 Oct 2027 | Pretoria | R13 000 |
| 15 to 17 Nov 2027 | Durban | R13 000 |
Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.
How to book
Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.
Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)