Leading Business Writing Teams
3 days|Delivered on request
This programme is for the person accountable for the work rather than the person doing it. It covers interview technique and issues management from the position of someone who must review, approve and answer for the output. Managers carry this because spokespeople are frequently appointed without ever having been trained, and the accountability does not delegate cleanly. Delegates leave able to work confidently with communication auditing, brand positioning and campaign planning in their own organisation.
What delegates leave able to do
- Put communication auditing on a footing they can defend to a reviewer, measured against recognised crisis communication protocols
- Take ownership of brand positioning rather than escalating it
- Make a decision about campaign planning without waiting for a specialist
- Spot where community engagement is failing before it becomes a finding
What the course covers
- Interview technique
- Issues management
- Communication auditing
- Brand positioning
- Campaign planning
- Community engagement
- Press release writing
Who should attend
- marketing managers
- public relations practitioners
- internal communication specialists
- corporate affairs managers
- stakeholder relations officers
