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Innovative Special Projects

Executive and professional training

305 Glenwood Road, Faerie Glen, Pretoria, South Africa

069 221 6943

info@isptrainings.co.za

Managing Communication Measurement

Communications and Public Relations|3 days|Classroom or live online

This programme is for the person accountable for the work rather than the person doing it. It covers brand positioning and media relations from the position of someone who must review, approve and answer for the output. Managers carry this because spokespeople are frequently appointed without ever having been trained, and the accountability does not delegate cleanly. Delegates leave able to work confidently with social media strategy, interview technique and crisis communication in their own organisation.

What delegates leave able to do

  • Explain social media strategy to someone who does not do the work, measured against stakeholder mapping methodology
  • Bring interview technique into line with current good practice
  • Review crisis communication and say plainly whether it is working
  • Make a decision about issues management without waiting for a specialist

What the course covers

  • Brand positioning
  • Media relations
  • Social media strategy
  • Interview technique
  • Crisis communication
  • Issues management
  • Content planning

Who should attend

  • communications managers
  • stakeholder relations officers
  • spokespeople and media contacts
  • internal communication specialists
  • public relations practitioners

Fees

South AfricaR13 000
Elsewhere in Africa and the GulfUSD 1 500
Live onlineUSD 900

Per delegate, for the full 3 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.

Scheduled dates

9 to 11 Nov 2026OnlineUSD 900
18 to 20 Jan 2027HarareUSD 1 500
8 to 10 Mar 2027PretoriaR13 000
12 to 14 Apr 2027PretoriaR13 000
24 to 26 May 2027KigaliUSD 1 500
12 to 14 Jul 2027NairobiUSD 1 500
16 to 18 Aug 2027DurbanR13 000
13 to 15 Sep 2027LusakaUSD 1 500
18 to 20 Oct 2027KigaliUSD 1 500
29 Nov to 1 Dec 2027PretoriaR13 000

Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.

How to book

Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.

Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)