Managing Communication Measurement
3 days|Delivered on request
This programme is for the person accountable for the work rather than the person doing it. It covers brand positioning and media relations from the position of someone who must review, approve and answer for the output. Managers carry this because spokespeople are frequently appointed without ever having been trained, and the accountability does not delegate cleanly. Delegates leave able to work confidently with social media strategy, interview technique and crisis communication in their own organisation.
What delegates leave able to do
- Explain social media strategy to someone who does not do the work, measured against stakeholder mapping methodology
- Bring interview technique into line with current good practice
- Review crisis communication and say plainly whether it is working
- Make a decision about issues management without waiting for a specialist
What the course covers
- Brand positioning
- Media relations
- Social media strategy
- Interview technique
- Crisis communication
- Issues management
- Content planning
Who should attend
- communications managers
- stakeholder relations officers
- spokespeople and media contacts
- internal communication specialists
- public relations practitioners
