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Executive and professional training
305 Glenwood Road, Faerie Glen, Pretoria, South Africa
069 221 6943
info@isptrainings.co.za
Managing Content Strategy
Communications and Public Relations|3 days|Classroom or live online
This programme is for the person accountable for the work rather than the person doing it. It covers speech writing and social media strategy from the position of someone who must review, approve and answer for the output. Managers carry this because an organisation's reputation is now formed faster than its communications function can respond, and the accountability does not delegate cleanly. Delegates leave able to work confidently with campaign planning, spokesperson training and brand positioning in their own organisation.
What delegates leave able to do
- Review campaign planning and say plainly whether it is working, measured against established corporate communication practice
- Improve spokesperson training within their own organisation
- Bring brand positioning into line with current good practice
- Make a decision about stakeholder mapping without waiting for a specialist
What the course covers
- Speech writing
- Social media strategy
- Campaign planning
- Spokesperson training
- Brand positioning
- Stakeholder mapping
- Reputation measurement
Who should attend
- communications managers
- marketing managers
- internal communication specialists
- public relations practitioners
- corporate affairs managers
Fees
| South Africa | R13 000 |
| Elsewhere in Africa and the Gulf | USD 1 500 |
| Live online | USD 900 |
Per delegate, for the full 3 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.
Scheduled dates
| 12 to 14 Oct 2026 | Johannesburg | R13 000 |
| 30 Nov to 2 Dec 2026 | Cape Town | R13 000 |
| 4 to 6 Jan 2027 | Johannesburg | R13 000 |
| 15 to 17 Feb 2027 | Pretoria | R13 000 |
| 29 to 31 Mar 2027 | Pretoria | R13 000 |
| 26 to 28 Apr 2027 | Johannesburg | R13 000 |
| 14 to 16 Jun 2027 | Pretoria | R13 000 |
| 19 to 21 Jul 2027 | Gaborone | USD 1 500 |
| 23 to 25 Aug 2027 | Johannesburg | R13 000 |
| 20 to 22 Sep 2027 | Gaborone | USD 1 500 |
| 1 to 3 Nov 2027 | Cairo | USD 1 500 |
Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.
How to book
Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.
Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)