Managing Content Strategy
3 days|Delivered on request
This programme is for the person accountable for the work rather than the person doing it. It covers speech writing and social media strategy from the position of someone who must review, approve and answer for the output. Managers carry this because an organisation's reputation is now formed faster than its communications function can respond, and the accountability does not delegate cleanly. Delegates leave able to work confidently with campaign planning, spokesperson training and brand positioning in their own organisation.
What delegates leave able to do
- Review campaign planning and say plainly whether it is working, measured against established corporate communication practice
- Improve spokesperson training within their own organisation
- Bring brand positioning into line with current good practice
- Make a decision about stakeholder mapping without waiting for a specialist
What the course covers
- Speech writing
- Social media strategy
- Campaign planning
- Spokesperson training
- Brand positioning
- Stakeholder mapping
- Reputation measurement
Who should attend
- communications managers
- marketing managers
- internal communication specialists
- public relations practitioners
- corporate affairs managers
