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069 221 6943

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Innovative Special Projects

Executive and professional training

305 Glenwood Road, Faerie Glen, Pretoria, South Africa

069 221 6943

info@isptrainings.co.za

Managing Event Communication

Communications and Public Relations|3 days|Classroom or live online

This programme is for the person accountable for the work rather than the person doing it. It covers interview technique and brand positioning from the position of someone who must review, approve and answer for the output. Managers carry this because spokespeople are frequently appointed without ever having been trained, and the accountability does not delegate cleanly. Delegates leave able to work confidently with content planning, reputation measurement and media relations in their own organisation.

What delegates leave able to do

  • Explain content planning to someone who does not do the work, measured against recognised crisis communication protocols
  • Spot where reputation measurement is failing before it becomes a finding
  • Take ownership of media relations rather than escalating it
  • Put issues management on a footing they can defend to a reviewer

What the course covers

  • Interview technique
  • Brand positioning
  • Content planning
  • Reputation measurement
  • Media relations
  • Issues management
  • Internal communication

Who should attend

  • public relations practitioners
  • executives who face media
  • communications managers
  • stakeholder relations officers
  • corporate affairs managers

Fees

South AfricaR13 000
Elsewhere in Africa and the GulfUSD 1 500
Live onlineUSD 900

Per delegate, for the full 3 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.

Scheduled dates

23 to 25 Nov 2026Port LouisUSD 1 500
4 to 6 Jan 2027Dar es SalaamUSD 1 500
15 to 17 Feb 2027Cape TownR13 000
29 to 31 Mar 2027PretoriaR13 000
3 to 5 May 2027NairobiUSD 1 500
14 to 16 Jun 2027DubaiUSD 1 500
26 to 28 Jul 2027AccraUSD 1 500
30 Aug to 1 Sep 2027PretoriaR13 000
11 to 13 Oct 2027Port LouisUSD 1 500
15 to 17 Nov 2027DurbanR13 000

Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.

How to book

Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.

Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)